Max Keith was the head of Coca-Cola GmbH, the major bottler of Coca-Cola during the Nazi period of German history. He took over from the previous American-born director, who died in 1938
Was Fanta Really Invented by The Nazis? Feb 6, 2019 Christian Oord
Fanta was not a Nazi creation like the Volkswagen Beetle. Instead, a clever Coca-Cola managing director based in Germany came up with the idea of Fanta out of necessity.
Before the outbreak of the Second World War, Coca-Cola was one of the most popular drinks in Germany. The American company had to open more factories to keep up with demand.
Between 1933 and 1939, the number of crates sold in Nazi Germany rose from 100,000 to 4.5 million per year. The Coca-Cola Company was even a sponsor of the 1936 Olympics in Berlin.
However, Nazi jackboots started traversing the European Continent, first into Poland and then the Netherlands, Belgium, and France. This invited economic sanctions from both the US on Germany and from the Third Reich on American companies within its borders.
Coca-Cola Germany, as a result, faced a significant problem. The import of the Coca-Cola concentrate was prohibited, courtesy of Reichsmarschall Herman Goering and, later, the Allied embargo.
In addition, most raw materials were getting scarcer as the economy gradually shifted from that of peacetime to wartime. So, Max Keith, the managing director of Coca-Cola GmbH in Essen, had to do something to keep the subsidiary going.
Max Keith assigned Dr. Schetelig, Coca-Cola’s chief German chemist, to start looking for an alternative. The important thing was that the new soft drink needed to be made from available ingredients. The selection was not large, making the result all the more surprising.
Eventually, Dr. Schetelig managed to concoct a beverage made from whey and apple pulp.
The idea was ingenious. Apples grow in abundance in Germany, even during the war. And whey was an available by-product resulting from the quark and cheese production that continued even in times of war. The result of the good doctor’s efforts was a refreshing, slightly sweet fruit drink.
In the end, managing director and employees decided that because the new drink was “imaginative” in its recipe and “fantastic” in its taste that the new drink should be called “Fanta.” As we have already mentioned, the word “Fanta” was derived from the German word “fantastisch.”
Fanta was a fantasy word that would give the advertising industry a lot of fun in the years to come. “The great thing about the brand name is that it is immediately understood in most languages,” said Keith. As a result, in 1941, Fanta was registered as a German trademark.
The drink would be produced right until the end of the Second World War. After the war, other raw materials gradually became available again, and the Fanta recipe could be further developed.
In 1949, Fanta was registered as a trademark in the US. The name rights truly belonged to The Coca-Cola Company from that point in time. ___________________________
Coca-Cola wasn’t alone in ignoring Hitler’s increasing aggression. Other American industries, such as Hollywood, overlooked Nazi Germany’s human rights atrocities and went out of their way to retain German business.
Despite being on the wrong side of history, Keith did get his wish partially. He was hailed as a hero by the Americans back in Atlanta for keeping the company alive in Germany. The company’s VP of Sales, Harrison Jones, praised Keith by calling him a “great man” for operating in dire circumstances. He was given command of Coca-Cola Europe.
In April 1955, Coca-Cola reintroduced Fanta with a new recipe, this time as an orange-flavored drink. It debuted in Italy, before making its way to the United States in 1958. According to Pendergrast, they revived the name largely because it was convenient. After all, Coca-Cola already had the copyright. “I don’t think anyone [at Coca-Cola] cared that [Fanta] had roots inside of Nazi Germany,” says Pendergrast, “I think they thought no one would pay attention.”
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Hitler saw the Games as an opportunity to promote his government and ideals of racial supremacy and antisemitism, and the official Nazi party paper, the Völkischer Beobachter, wrote in the strongest terms that Jews should not be allowed to participate in the Games. German Jewish athletes were barred or prevented from taking part by a variety of methods – although some women swimmers from the Jewish sports club, Hakoah Vienna, did take part. Jewish athletes from other countries seem to have been side-lined in order not to offend the Nazi regime
A total of 49 nations attended the Berlin Olympics, up from 37 in 1932.
Reich Chancellor Adolf Hitler saw the Games as an opportunity to promote his government and ideals of racial supremacy. The official Nazi party paper, the Völkischer Beobachter, wrote in the strongest terms that Jewish people and Black people should not be allowed to participate in the Games. However, when threatened with a boycott of the Games by other nations, he relented and allowed Black people and Jewish people to participate, and added one token participant to the German team—a German woman, Helene Mayer, who had a Jewish father. At the same time, the party removed signs stating "Jews not wanted" and similar slogans from the city's main tourist attractions. In an attempt to "clean up" the host city, the German Ministry of the Interior authorized the chief of police to arrest all Romani (Gypsies) and keep them in a "special camp," the Berlin-Marzahn concentration camp.
United States Olympic Committee president Avery Brundage became a main supporter of the Games being held in Germany, arguing that "politics has no place in sport", despite having initial doubt
American sprinters Sam Stoller and Marty Glickman, the only two Jews on the U.S. Olympic team, were pulled from the 4 × 100 relay team on the day of the competition, leading to speculation that Brundage did not want to add to Hitler's embarrassment by having two Jews win gold medals
The German Olympic committee, in accordance with Nazi directives, virtually barred Germans who were Jewish or Roma or had such an ancestry from participating in the Games (Helene Mayer, who had one Jewish parent, was the only German Jew to compete at the Berlin Games). This decision meant exclusion for many of the country's top athletes such as shotputter and discus thrower Lilli Henoch, who was a four-time world record holder and 10-time German national champion,[71] and Gretel Bergmann who was suspended from the German team just days after she set a record of 1.60 meters in the high jump.
Individual Jewish athletes from a number of countries chose to boycott the Berlin Olympics, including South African Sid Kiel, and Americans Milton Green and Norman Cahners. In the United States, the American Jewish Congress and the Jewish Labor Committee supported a boycott.
Some within the United States considered requesting a boycott of the Games, as to participate in the festivity might be considered a sign of support for the Nazi regime and its antisemitic policies. However, others such as Brundage (see below) argued that the Olympic Games should not reflect political views, but rather should be strictly a contest of the greatest athletes.
Avery Brundage, then of the United States Olympic Committee, opposed the boycott, stating that Jewish athletes were being treated fairly and that the Games should continue. Brundage asserted that politics played no role in sports, and that they should never be entwined. Brundage also believed that there was a "Jewish-Communist conspiracy" that existed to keep the United States from competing in the Olympic Games.
Most African-American newspapers supported participation in the Olympics. The Philadelphia Tribune and the Chicago Defender both agreed that black victories would undermine Nazi views of Aryan supremacy and spark renewed African-American pride. American Jewish organizations, meanwhile, largely opposed the Olympics. The American Jewish Congress and the Jewish Labor Committee staged rallies and supported the boycott of German goods to show their disdain for American participation.[65] The JLC organized the World Labor Athletic Carnival, held on August 15 and 16 at New York's Randall's Island, to protest the holding of the 1936 Olympics in Nazi Germany.
Jesse Owens won four gold medals in the sprint and long jump events and became the most successful athlete to compete in Berlin while the host country was the most successful country overall with 89 medals total, with the United States coming in second with 56 medals.
Afri Cola (not the earlier Coca Cola knockoff "Afri Kola" spelled with a "k" ) is a highly caffeinated cola soft drink made in Germany founded in 1931. The caffeine levels have undergone considerable change as the company experimented with different flavors and formulas.
Today, the caffeine level stands at 250mg per liter.
There is also a diet version caled "Afri-White" that is sweetened with aspartame and ace-k. Afri-Cola was registered in 1931 by F. Blumhoffer Nachfolger GmbH. After the Second World War, Afri-Cola became one of the most popular drinks in Germany and a symbol of the German Wirtschaftswunder. In 1952, the company launched Bluna, an orange soft drink similar to Fanta, which also became a hit among customers. However, in the hard competition of the 1960s, Afri-Cola started to lose its influence on the German market to Coca-Cola and Pepsi. During the Nazis rule, Afri-Cola chairman attacks Coca Cola in a smear campaign. He accuses his rival Coca Cola to be a Jewish beverage. However, he will fail in removing it from the German market.
Coca-Cola, or Coke, is a carbonated soft drink[1] manufactured by The Coca-Cola Company. Originally intended as a patent medicine, it was invented in the late 19th century by John Stith Pemberton and was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coca-Cola to its dominance of the world soft-drink market throughout the 20th century.
On September 12, 1919, Coca-Cola Co. was purchased by a group of investors for $25 million and reincorporated. The company publicly offered 500,000 shares of the company for $40 a share
Harold U. Hirsch (October 19, 1881 – September 25, 1939) was a student at the University of Georgia from 1898 to 1901 who also played football for his alma mater. After graduation from the University of Georgia, he studied law at Columbia University and later became general counsel for The Coca-Cola Company, serving in that capacity for more than thirty years.
Hirsch was the co-developer of the unique shape of the iconic Coca-Cola bottle and its logo in 1913 with Earl Dean
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Why would anyone want to drink that chemical sugared soda "shyt" anyway?
You can have yourself a nice natural drink by mixing water with fruit. Fruit you cook until it becomes a syrup. You can put the syrup in containers and preserve it in the refrigerator.
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