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I just posted article about McDonald's in Egypt and let me quote:
"The main customers we are attracting — and I’m not talking about McDonald’s only, I’m talking about McDonald’s and the majority of the QSR [Quick Service Restaurant] players — are mainly the social economic classes of A, B, C1 and C2 . When you go down to E socio-economic class , you see them occasionally, say during feast periods or summer periods. But they order the very low-priced products like ice cream cones and cheeseburgers."
Wow!! I didn't realize that they categorize their customers like that!!
????? Member # 12336
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McDonald's is one of the most well organised franchisers in the world! Did you know that starting a McDonald's restaurant offers the highest percentage on becoming a millionaire? And that's not only in Europe, it is a world-wide researched investigation. Their hygienic standards are higher as the common product laws right here. They are keeping records about almost everything, and because it is that detailed and specialised, the chance on succes is that high. Except a certain grade of intellegence, people also need a large amount of capital, to actually start such a restaurant.