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EGYPT LAUNCHES CAMPAIGN TO HIGHLIGHT IMPORTANCE OF TOURISM
Saturday June 24, 3:37 AM
CAIRO, June 23 Asia Pulse - A national campaign aimed at raising public awareness of the importance of tourism to Egypt is progressing well, according to officials. The campaign was launched in April after the authorities found that ordinary Egyptians are not aware of the importance of tourism as a major revenue earner for the country and thus they are ignorant about the link between tourism and their life.
The authorities found that many tourists were leaving Egypt with negative impressions of the country after having interactions with Egyptians, and this leads to a decline in repeat visits. The five-year campaign includes television documentaries and advertorials as well as printed material. They highlight how various segments of Egyptian society benefit from tourism and what the people should focus on while interacting with tourists arriving in the country.
The importance of tourism to Egypt is highlighted by the fact that for every one million additional tourists Egypt receives 200,000 direct and indirect jobs are created. Official figures show that 8.6 million tourist arrivals in 2005 accounting for US$6.8 billion in revenues for Egypt.
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