...
EgyptSearch Forums Post New Topic  New Poll  Post A Reply
my profile | directory login | register | search | faq | forum home

  next oldest topic   next newest topic
» EgyptSearch Forums » Visiting Egypt » Tourism body aims to change perception of Egypt as ‘once in a lifetime’ destination

 - UBBFriend: Email this page to someone!    
Author Topic: Tourism body aims to change perception of Egypt as ‘once in a lifetime’ destination
al-Kahina
Member
Member # 12077

Rate Member
Icon 1 posted      Profile for al-Kahina   Author's Homepage     Send New Private Message       Edit/Delete Post   Reply With Quote 
Tourism body aims to change perception of Egypt as ‘once in a lifetime’ destination

15 Nov 2006

Tourism body aims to change perception of Egypt as ‘once in a lifetime’ destination

The Egyptian Tourism Authority has unveiled a new worldwide advertising campaign designed to change perceptions of Egypt as a ‘once in a lifetime’ destination to a country offering a range of year round holidays and experiences.

The multi-million dollar campaign, created by DDB Travel and Tourism and called The Gift of the Sun, will be rolled out across Asia, Europe, North America and the Middle East over the next two years.

The new television advert features 10 iconic images of Egypt including the Pyramids at Giza, Cairo, desert scenes and cruises on the Nile.

In 2005, Egypt received a record 8.6 million visitors and the tourism authority hopes to reach 16 million per year by 2014. Details: www.egypt.travel


http://www.worldleisurejobs.com/newsdetail.cfm?codeID=18234

Posts: 3168 | From: If you don't like it, don't look or read it! | Registered: Oct 2006  |  IP: Logged | Report this post to a Moderator
   

Quick Reply
Message:

HTML is not enabled.
UBB Code™ is enabled.
UBB Code™ Images not permitted.
Instant Graemlins
   


Post New Topic  New Poll  Post A Reply Close Topic   Feature Topic   Move Topic   Delete Topic next oldest topic   next newest topic
 - Printer-friendly view of this topic
Hop To:


Contact Us | EgyptSearch!

(c) 2015 EgyptSearch.com

Powered by UBB.classic™ 6.7.3