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I just posted article about McDonald's in Egypt and let me quote:
"The main customers we are attracting — and I’m not talking about McDonald’s only, I’m talking about McDonald’s and the majority of the QSR [Quick Service Restaurant] players — are mainly the social economic classes of A, B, C1 and C2 . When you go down to E socio-economic class , you see them occasionally, say during feast periods or summer periods. But they order the very low-priced products like ice cream cones and cheeseburgers."
Wow!! I didn't realize that they categorize their customers like that!! Posts: 30135 | From: The owner of this website killed ES....... | Registered: Feb 2004
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McDonald's is one of the most well organised franchisers in the world! Did you know that starting a McDonald's restaurant offers the highest percentage on becoming a millionaire? And that's not only in Europe, it is a world-wide researched investigation. Their hygienic standards are higher as the common product laws right here. They are keeping records about almost everything, and because it is that detailed and specialised, the chance on succes is that high. Except a certain grade of intellegence, people also need a large amount of capital, to actually start such a restaurant.
-------------------- “Out beyond ideas of wrongdoing and rightdoing, there is a field. I will meet you there.” Posts: 7202 | From: EU | Registered: Nov 2006
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quote:Originally posted by Tigerlily: Wow!! I didn't realize that they categorize their customers like that!!
Mercedes started that in reverse though. Posts: 3219 | From: Wisdom comes with age, but sometimes age comes alone. | Registered: Nov 2005
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Lol, Dzosser, did you ever hear the joke what happened when a Saidi went into a Mercedes dealership?? Posts: 30135 | From: The owner of this website killed ES....... | Registered: Feb 2004
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Nope..although I AM a Saidi, so who will ever tell me ? Posts: 3219 | From: Wisdom comes with age, but sometimes age comes alone. | Registered: Nov 2005
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Can't do so for one reason, I can't drive anything than T O Y O T A .. is Mercedes trouble free too ? Posts: 3219 | From: Wisdom comes with age, but sometimes age comes alone. | Registered: Nov 2005
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quote:Originally posted by Tigerlily: Wow!! I didn't realize that they categorize their customers like that!!
Not only them. This classification is a commonly used one when classifying target groups in marketing, advertising and design.
Posts: 2803 | Registered: Feb 2007
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Well you know I don't mind as long as all customers are treated the same way.
Posts: 30135 | From: The owner of this website killed ES....... | Registered: Feb 2004
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